Pay in 4 interest-free payments of $9.50 Learn more
Ships within 48 hours · Estimated delivery Aug 17 - Aug 22
2EINORDNUNG IN DEN MARKETING- MIX3
Image-Builder
Reaktionsschnelligkeit
der zum Beispiel das berühmte Baseler Antependium anfertigen ließ
An analysis of "Product Placement" as a strategic communication instrument formatIsbn:Softcover - 9783838612669 2EINORDNUNG IN DEN MARKETING- MIX3Inhaltsangabe: Abstract: The dissertation scrutinises the opportunities that product placement may entail as an additive and integral part of a company? s marketing mix. It also discusses its imminent disadvantages and threats as posed by the relevant German legislation. The main focus, however, is placed on the conceivable effects of product placement as regards brand awareness, recall, attitudes and increasing turnover. Einleitung: Die Arbeit
US$ 19.99
US$ 14.66
US$ 58.57
US$ 19.99
US$ 49.64
US$ 19.99
US$ 15.86
US$ 39.86
US$ 19.99
US$ 30.00
US$ 19.99
